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T-Shirts as a Marketing Tool

T-Shirts as a Marketing Tool

From high schoolers walking around with Nike logos emblazoned on their chests, to the servers at your favourite lunch spot sporting the restaurant iconography on their backs, chances are you see a load of branded t-shirts day to day. Businesses big and small use them...

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The Importance of Design

The Importance of Design

Regardless of what the purpose of your shirt is, be it employee uniforms, retail products or free promotional items - you want them to look good. Why? Simple: people are drawn to things that they like. So what is good? Good is whatever puts your brand, product or...

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How to Have the Best Screen Printing Experience

How to Have the Best Screen Printing Experience

OK, you've decided that getting some shirts printed is worth the investment (and trust me, it is) but what do you do from here? While you don't need to know anything about screen printing to get a great product, having some background knowledge can help reduce your...

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How I Started a Clothing Line (Pt. 3): Getting Online

How I Started a Clothing Line (Pt. 3): Getting Online

The first place that picked up our shirts was Shred, a local skate shop that's run by our friend Sean. His spot was the primary longboard store in the area, and we were excited to be associated with that – but sales were slow. If you're familiar with Saint John, New...

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How I Started a Clothing Line (Pt. 2): Becoming a Business

How I Started a Clothing Line (Pt. 2): Becoming a Business

Registering our business was one of the first things we did, before we had a logo, or any finalized ideas. Acting as a legitimate business helped us focus our efforts and really get to work on things – it wasn't an idea anymore, it was real. We're a Maritimes based...

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How I Started a Clothing Line: An Introduction

How I Started a Clothing Line: An Introduction

Hey, I’m Calvin. I co-run a small menswear line called We Are Golden with one of my long time friends. It took us almost two years to get from conception to fruition, and although at this point in time we are still in the fledgling stages of our business it has been...

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