Regardless of what the purpose of your shirt is, be it employee uniforms, retail products or free promotional items – you want them to look good. Why? Simple: people are drawn to things that they like. So what is good? Good is whatever puts your brand, product or event in the best light.
These things are different for every organization, but there are a few basic guidelines you should consider when having shirts made:
- Don’t overcomplicate things – often a nice simple, clean graphic is more efficient.
- Know your demographic – the better you understand who these shirts are going to, the better you can tailor them to their individual tastes.
- Try a few different things – it’s always a good idea to brainstorm more designs than you need, and then pick out your favourites.
- Consult your team – chances are the people you’re working with have a lot of useful insight that you can use to help you get the best possible product.
- If you’re not a designer, find one. A graphic designer can help you get high quality artwork in the proper formats required for printing.
- Uniforms should be liked by the person wearing them – people are more confident when they think they look the part.
Your shirts should practically scream professionalism, glow with the aura of authority, and leave whoever sees them with the utmost confidence in your abilities.